 Video Arcade Extreme Exhibit
Technology Exhibit in development to show the best of amusement
August 7, 2006 - London, United Kingdom – A consortium of leading developers of arcade-style video games and allied media outlets have announced plans for a state-of-the-art, interactive mobile exhibit (the Virtual Arcade Experience) that combines a museum retrospective of the history of arcade video games, with a showcase for tomorrow’s technologies and their applications to the Out-Of-Home entertainment industry.
The exhibit, to be known as the 'Virtual Arcade Experience' (VAE), will combine education and entertainment in a dynamic, hands-on fashion. VAE will also be available as an exciting venue for corporate events, parties, and private meetings. This is the first time any comparable arcade game and technology exhibit has operated on such a dual-use basis. VAE is tentatively slated to for a preview to a museum function late this year. A public debut is anticipated for London, followed by a series of International appearances for the exhibit.
The concept for VAE, under development for several years, is the first of its kind to have solicited information from official trade entities and developers’, VAR also looks towards future support from the industry. VAE’s sponsors enjoy exclusive access to both private collections and game developers’ laboratories.
The “living history” portion of VAE will display a colorful mixture of highly-prized, classic machines, supported by extensive historical narratives incorporated in game terminals and illustrated signage of their development, concept and social impact. The target audience includes the 30-somethings who have nostalgic memories of classic 1980s video arcades, and their children who are the potential visitors to tomorrow’s hi-tech entertainment centers.
Adding to the exhibit’s interactive fun will be futuristic components that visitors can operate themselves. Among them: the 'VAE Machine Wall' and 'VAE Arcade Jukebox'. All this interactivity supported by smart card architecture for a personalized visitor experience.
The 'VAE Machine Wall' will be the first growing database of classic amusement machines, using next-generation video projection and interactive processing technology to offer a projected wall display that guests at the VAE can interact with searching for their favorite arcade game machine, or checking machines released on a particular date. To support the Machine Wall, VAE will include game terminals throughout the exhibit that will allow various versions of specialized machines to be accessed and played on the 'VAE Arcade Jukebox'.
Negotiations are presently underway for sighting VAE’s first stop at a London entertainment venue – with a Californian opportunity under evaluation. In addition, the hi-tech museum element of VAE will be presented to the first interested parties at a coming Museum Association gathering near the end of the year. KWP Limited, a consulting firm that specializes in past and future developments in Out-Of-Home entertainment, has been commissioned to represent the concept negotiations internationally (and should be contacted directly regarding further details: kwp@thestingerreport.com )
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Trends and Technology – Trade Presentations
KWP Reveals Far Reaching Entertainment Conference Schedule for 2006
May 22, 2006 – London, United Kingdom – KWP announces its calendar of conference presentations for the 2006 season, seeing the industry out-of-home leisure entertainment consultancy presenting sessions at leading trade events. In a move to publicize the ‘trends and technology - to the trade’, KWP will undertake an arduous schedule of executive briefings outlining the opportunities and developments in the entertainment sector.
The KWP operation has already amassed high-profile seminar presentations in previous years, this years calendar sees an expansion of the reach to present the advancements being undertaken in the out-of-home leisure entertainment sphere, along with some of the new trends observed by company founder Kevin Williams. The events and presentations that KWP will be attending are as follows:
- TiLE Exhibition and Conference
(June 20-22, 2006 – MECC Maastricht, Netherlands)
At the well represented European conference focusing on entertainment and attractions KWP will be taking part in the ‘Technology in Attractions - Rapid informal tour of the latest trends’ session along with other influential industry commentators. The session will attempt to touch on the latest trends, but also give a detailed appraisal beyond the jargon and technical mumbo-jumbo.
- PLASA Exhibition and Conference
(September 10-13, 2006 – Earls Court London, England)
For the first time KWP will represent the entertainment sector to the premier Professional Lighting and Sound Association (PLASA) conference session at the industry gathering. In his session ‘Out-of-Home Leisure Entertainment’ KWP presents a general technical overview of the application of 4D effects theatres and films in the museum, science and entertainment sector.
- LIW Exhibition and Conference
(September 26-28, 2006 – NEC Birmingham, England)
The last of the scheduled conference attendances, KWP will be involved in two sessions at the Leisure Industry Week (LIW) exhibition, on the show floor presentations. In his session ‘The Technology Attraction Revolution’ trends in the application of interactive attractions in the international scene will be discussed. In a second session running along with the show, KWP founder Kevin Williams will wear the hat as founder and editor of the industry e-Newsletter The Stinger Report and give a hard hitting ‘What’s Hot’ evaluation of the market, looking at development on the exhibition floor and beyond.
KWP is working hard to present to the industry in general the validity of the ‘Unachievable @ Home’ methodology when applied to the Out-of-Home Leisure Entertainment sector, especially as the family audience returns to the facility sector. Already KWP is looking towards the 2007 season of presentations – interested to speak with all international opportunities to present.
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