Welcome to DNA:

DNA US Conference 2012 : New Interactive Frontiers in Leisure Facilities Innovative Digital Interactive Experiences

- In Amusement Parks, Video Arcades, Location Based Entertainment Centers, Movie
Theaters, Museums, Hotels, Nightclubs, Shopping Malls, Stores, Restaurants, Bars, and many other venues!

** DATE CHANGE **
Main Conference Oct 2nd, 2012 with Special Half-Day Program Oct 3rd, 2012.

DNA US Description

Building on the success of the UK event, the DNA US Conference 2012 works towards expanding the event's scope, and encourage an even great attendance from the development and operations community so they can offer their unique perspective to the establishment of the Digital Out-of-Home Interactive Entertainment (DOE) sector. The conference highlights key developments relating to 'New Interactive Frontiers in Leisure Facilities' – encompassing innovative interactive experiences in traditional arcades and location-based entertainment centers, amusement parks, shopping malls, museums, hotels, stores, nightclubs, and other leisure facilities.

A conference aimed at those working all aspects of defining the new DOE experience – with sessions tailored to educate and inform those developing, operating or investing in the international market and looking towards its future direction.

Ticketing: (Book Online Now)

Conference Day One – Oct 2nd, 2012 (Full Day)

Location – USC Davidson Conference Center in Los Angeles, California, USA.

The prestigious University of South California (USC) Davidson Conference Center, part of the extensive university complex – the venue making available additional space to accommodate the increased interest in this event.

*** Contact Organizers for Hotel Rates & Special Deals ***

Keynote: 9:00 – 9:45

Chris Stapleton, Simiosys

Chris will focus on the impact of the increasing fusion of real and virtual experiences for leisure facilities, and the power of "experiential" entertainment applied to diverse applications. He will highlight promising strategies for bringing virtual space into the real world, centering around prototype testing his company conducted for such clients as NASA and major entertainment companies. From his perspective, many new creative opportunities are opening up from the use of "Phydgital InterSpaces," as the real world becomes virtual, and as all surfaces become interactive. He will also emphasize the increasingly important role audience participation will play in experiential entertainment in leisure facilities.

Conference Day One — Program Schedule — (pm time)

The Next-Generation Arcade! – 9:45 – 11:00

The Internet and mobile media have opened up key new opportunities for games in arcades, cafes, and other leisure facilities. What has been the impact of Internet gaming systems/services, social media, and other new technologies on traditional arcades and location-based entertainment centers, how are these gaming systems/services helping arcades and entertainment centers reach new audiences, and what are the best strategies for exploiting this important market?

Preliminary Session Speaker List:

Moderated by - Randy White (White Hutchinson Leisure)
Marc-Antoine Pinard (Adrenaline Amusements)
David Young (BMI Gaming)
Kevin Williams (KWP)

New Models of Interactivity in Movie Theaters – 11:00 – 12:15

A new wave of interactive experiences is set to dramatically transform movie theaters, including interactive games, interactive ads, interactive trailers, mobile interactive experiences, and special focus group testing of movies in theaters. This session will also discuss promising strategies for integrating interactive experiences in movie theaters into broader trans-media projects.

Preliminary Session Speaker List:

Moderated by - Greg Roach, (Storyslinger)
Julie Eckert (NCM Media Networks)
Jon Hussman (Timeplay Entertainment)
Karl Floyd (Lloyd, Blue Wave Media)
Ed Lantz (Vortex Immersion Media)

Lunch – 12:15 – 1:15

Maximizing Social Media in Leisure Facilities – 1:15 – 2:30

Social networking is playing an increasingly important role in the digital out-of-home market, creating key new user interaction, entertainment, and marketing opportunities, and helping leisure facilities reach new audiences.

Preliminary Session Speaker List:

Moderated by -Courtney Rayburn, (Palace Entertainment)
Clark Dodsworth (Osage Associates)
Graham Plumb (Snibbe Interactive)
Cammie Dunaway (Kidzania)

Augmented Reality's Next Stage in Leisure Facilities – 2:30 – 3:45

Mixed reality and augmented reality experiences have started to emerge in amusement parks and other leisure facilities. But are they simply novelties or will they really become common in the near future? What mixed reality/augmented reality applications are best suited for these facilities? How will more engaging and dynamic AR experiences be developed in public places?

Preliminary Session Speaker List:

Moderated by - Harold Tan, (Immersive Technology Association)
Craig Hanna (Thinkwell Design)
Bruno Uzzan (Total Immersion)
Brian Selzer (Ogmento)
Jonathan Ackley (Walt Disney Imagineering)

Coffee Break – 3:45 – 4:00

3D Interactive Experiences in Public Places- Entertainment Applications (Part 1) – 4:00 – 5:30

Ready for Takeoff? 3D interactive experiences are infiltrating a wide range of leisure facilities. But what impact are 3D/4D entertainment simulators and other 3D interactive entertainment experiences having in that market and what key factors affect their success? How are 3D entertainment simulators integrating games in new ways in amusement parks, movie theaters, and other leisure facilities?

Preliminary Session Speaker List:

Moderated by - Philip Lelyveld, (Consumer 3D Experience Lab, USC)
Ernest Yale (Trio-Tec)
Brent Young (Super 78 Studio)
Dan Jamele (Mediamation)
Mark Stutz (Mark Stutz, Inc.)

VIP Evening Social Reception – Oct 2nd, 2012 7.00 — till late

Address details to be confirmed...

Description – An important aspect of the success of DNA Conferences' is the drawing together of those closely involved in shaping the Digital Out-of-Home Entertainment (DOE) sector as well as those interested to observer the future trends. Along with an intensive speaker program the event also offers a chance to unwind and interact with speakers and attendees.
The first DNA US Conference 2012 is no exception and promises an exceptional evening social event.

Conference Day Two — Oct 3rd, 2012 (Half-Day)

Location – Vortex Dome Theater,
1201 West 5th Street, Los Angeles,
CA 9001, USA

The Vortex Dome is a next-generation immersive cinema events venue located in the heart of beautiful downtown
Los Angeles.

Conference Day Two — Program Schedule — (pm time)

Opening Presentation – 9:30 – 10:15	Randy White – White Hutchinson Leisure & Learning Group
	Randy's keynote presentation will examine the impact social media and mobile are having on location-based entertainment and how location-based entertainment can evolve in both the digital and real world to stay competitive.
* Changes to final sessions and speakers subject to some alternation ***

Riding the Wave of Gesture-based experiences in leisure facilities – 10:15 – 11:30
Gestural experiences in amusement parks, museums, and other leisure facilities are rapidly expanding in scope and are offering more intuitive and engaging user experiences. How much of an impact will gestural experiences have on leisure facilities in the near term, and which types of gestural experiences are most effective in such leisure facilities as video arcades and amusement parks? What new gestural technologies will play a major role in leisure facilities over the next 3-5 years, and how will gestural technologies converge with mobile in leisure facilities? Preliminary Session Speaker List: Moderated by - Kevin Williams, (KWP) Jon Fox (Helios Interactive Technologies) Jon Epstein (Omek Interactive) Vincent John Vincent (GestureTek) Eric Mauriello (Schematic)
3D Interactive Experiences in Public Places- Marketing Applications (Part 2) – 11:30 – 12:30
3D building projection ads, 3D interactive windows, and interactive holographic ads are creating unique, dynamic marketing opportunities for advertisers and brands. What special benefits do these alternative interactive marketing approaches offer, and what impact have they had on brand awareness and product sales? How are these approaches helping advertisers and marketers reach new audiences, and how can they be best integrated into broader marketing campaigns? Preliminary Session Speaker List: Moderator- Eric Davis, (National Media Services) Jack Hattingh (Monster Media 3D) Eric Davis (National Media Services) Barry Threw (Obscura Digital)
Coffee Break – 12:30 – 1:15
Special Interactive Laser Demonstration – 1:15 – 1:30
Social networking is playing an increasingly important role in the digital out-of-home market, creating key new user interaction, entertainment, and marketing opportunities, and helping leisure facilities reach new audiences. Preliminary Session Speaker List: Glenn Hill, (Laserharps.com)
DNA Futures Roundtable – 1:30 – 2:30
New Interactive Dimensions in Leisure Facilities. This freewheeling discussion will center on such topics as eclectic user interaction models in leisure facilities, new location-based technologies in leisure markets, and the future of social games and simulators in the leisure market. Preliminary Session Speaker List: Moderator - Kevin Williams, (KWP) Dave Lorenzini (4D Earth) Brent Bushnell (Synn Labs) Jamison Selby (Socialtype) David Payne (Kinetic Worldwide)
Closing Statement – 2:30 – 2:45
Kevin Williams – KWP Limited	Kevin Williams, DNA Conference / Association Organizer He has championed his passion in defining the Digital Out-of-Home Interactive Entertainment (DOE) sector and achieving its rightful recognition. As well as moderating sessions at this years' event he will present his own views on the sector – and more information on the new DNA Association that will support future events and the industry as a whole.
Mixer – 2:45
* Changes to final sessions and speakers subject to some alternation *

Organisational Board

The inaugural North American conference of the Digital Out-of-Home Entertainment Network Association (DNA) - The DNA's Charter is to represent and promote the interests and prosperity of all industry Manufacturers, Suppliers and Operators. The event organized by:


Michael Mascioni Project Manager	Kevin Williams KWP Limited, Events Organiser / Moderator

DNA US Conference : US News Feed

Cave unveils Dodonpachi Saidaioujou for Arcades...

The Dodonpachi series has created a strong following in circles of shmup players and while it had seemed for a time that Cave might give up on arcades in favor of developments elsewhere, that seems to have been put on hold from the news this morning...